PSA I have not heard anyone talk about this yet but the new pink lemonade Oxyshred is at Woolies

@briannadowdz

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SoundTikTok sound · Snooze (Instrumental)

Promoted product

OxyShred Energy

Unlike other energy drinks, we’re designed to do more — our formula not only boosts your energy (without the crash!), but is a better - for - you option that also helps you burn fat and enhance your mood.

21 videos8 creators

Why it worked

The video uses a relatable 'day-in-the-life' shopping and workout format, making the product placement feel like a genuine recommendation rather than a forced advertisement.

Summary

The creator visits a grocery store to find and purchase the new Pink Lemonade flavor of OxyShred Energy. She then demonstrates using the product as part of her workout routine.

Structure

1Creator announces new product flavor at a specific store
2Creator selects and purchases the product
3Creator demonstrates the product during a workout
4

Original caption

Your sign to grab a Pink lemonade from woolies ✨🌸 @OxyShred Energy @ehplabs

More from @briannadowdz

Product placement

(a) OxyShred Energy: The creator demonstrates finding, selecting, and purchasing this product at a grocery store, and then shows herself drinking it during a workout. This product is the subject of the video and its presence is the entire point of the content. Removing it would leave the video without a subject. (b) Woolworths: The grocery store where the product is purchased. It is the location of the action and its removal would change the setting but not the product being promoted.

On-screen text

PSA I have not heard anyone talk about this yet but the new pink lemonade Oxyshred is at Woolies

Transcript

PSA I have not heard anyone talk about this yet but the new pink lemonade Oxyshred is at Woolies and we are definitely grabbing a collection of these pink lemonade. They literally sound so fresh, it's giving me wake up vibe and mom life, we need that. I absolutely love it. They do the 500ml cans now, but I prefer my smaller ones so I can just grab and go. But truthfully, Oxyshred is my weekly survival. Now our weekly drink stack just got tasty.