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3.7Talking HeadDirect Question hook
Hook
Did you know this about our range?
@gem.au
79.8K followers · usually 5.9K views a post
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Selling · Other Product
Why it worked
The video addresses a common point of confusion for shoppers by clarifying product placement and highlighting a unisex range, making it relatable and informative content that likely resonated with a broad audience.
Summary
The video showcases the Gem deodorant range at Woolworths, clarifying that their sport-loving range is unisex and located in the men's section. It highlights the 72-hour antiperspirant and encourages viewers to shop the unisex options.
Structure
- 1Introduction at Woolworths for a sale
- 2Addressing confusion about product placement
- 3Explaining the unisex nature of the sport range
- 4Showing the location of the unisex range
- 5Highlighting product features and personal preference
- 6Asking viewers about their favorite scent
Product placement
Woolworths: it ACTS - it is the retail location where the products are sold. Removing it would not change what happens in the video.
Gem: it ACTS - it is the brand of deodorant being promoted. Removing it would change what happens in the video.
Original caption
Our fragrance range is designed to take you from day to night! Find our skin-loving deos in the women’s section & our unisex sports-loving deos in the men’s section 💓 #howtosmellgood #gemdeodorant #hygieneroutine #fragrancelayering #fragrancetiktok
More from @gem.au
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