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Hook
Huge hydrangea news
@twinmomgardener
15.4K followers · usually 2.8K views a post
Views
805.0K
Likes
82.0K
Comments
2.0K
Shares
26.5K
Why it worked
The video taps into the excitement of a new, unique plant variety becoming available, creating a sense of urgency and exclusivity. The clear visuals of the plants and the direct mention of where to purchase them make it easy for interested viewers to act.
Summary
The creator announces the arrival of the Groundbreaker Hydrangea Series in the US, highlighting its unique low-spreading and wide-growing habit. They showcase the "Ruby" and "Blush" varieties available at Plant Addicts and mention the "Greeny" variety, encouraging viewers to purchase them quickly as they are expected to sell out.
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Transcript, structure and on-screen text
6 beats, a 107-word transcript and 105 lines of on-screen text — the parts you need to write your own version.
Original caption
We are FINALLY getting access to a super exciting new variety of hydrangea in the US - the groundbreaker hydrangea! This is a new variety of hydrangea paniculata that does something no other panicle hydrangeas have done yet - they spread out wide while staying low to the ground. Plant Addicts is the exclusive place to buy these at least for the time being. I’d expect these to sell out as word gets around. #hydrangeas #groundbreakerhydrangea #newplants #gardening
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