He's using a

@esrtech.us

126.3K followers · usually 15.0K views a post

Views

417.8K

Likes

2.0K

Comments

62

Shares

20

SoundTikTok sound · original sound - esrtech.us

Promoted product

ESR MagSafe Charger

Why it worked

The video leverages a visually engaging and unexpected scenario (retrieving a phone from a storm drain) to showcase the product's core feature (strong magnetic grip) in a memorable and shareable way.

Summary

The video demonstrates the strong magnetic grip of the ESR MagSafe Charger by showing it successfully retrieving an iPhone from a storm drain. It highlights that the charger's grip is superior to regular chargers and remains secure even when shaken.

Structure

1Introduction of the problem (fishing phone from drain)
2Demonstration of the ESR MagSafe Charger's magnetic grip
3Testing the grip by shaking the phone
4Confirmation of the charger's effectiveness

Product placement

ESR MagSafe Charger: ACTS - it is used to demonstrate its magnetic grip and charging capability. Removing it would change the video's purpose. ESR US: APPEARS - it is the creator's account name. Removing it would not change what happens in the video.

Original caption

@Carterpcs yes it’s ESR’s wireless charger #magsafecharger #wirelesscharger #esrtech #apple

More from @esrtech.us

On-screen text

Stitch incoming... ESR US Part 2 | Who actually threw iPhone 17e in the sewer? #asmr #therapy #ip...

Transcript

He's using a MagSafe charging puck to fish his iPhone out of a storm drain. But is this really a viable strategy? We've gotten tons of DMs from you guys saying you can't pull off that Apple fishing trick we showed in our video. Well, here's the secret. We're using this ESR MagSafe Charger. Let us demo it again. It's magnetic grip is way stronger than regular chargers. It latches onto the phone super easily and it doesn't slip off no matter how hard I shake it. See? We weren't lying.