iPhone Ultra hands-on

The video likely worked due to the speculative nature of the 'iPhone Ultra' concept, tapping into consumer curiosity about unreleased Apple products and creating a sense of exclusivity by comparing it to a high-end Android device.

The video shows a hands-on comparison between a speculative foldable iPhone Ultra and the HUAWEI Pura X Max. After briefly showcasing the devices, the creator dismisses the comparison with "Never mind."

iPhone Ultra ACTS - it is shown and manipulated as a potential new phone, but its function is not demonstrated. Removing it would not change what happens in the video. HUAWEI Pura X Max ACTS - it is shown and manipulated as a potential new phone, its camera array is visible. Removing it would not change what happens in the video. Apple logo APPEARS - it is on a laptop in the background. Removing it would not change what happens in the video.