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All breakouts
90.9Talking HeadCuriosity Gap hookConsumer Apps
Hook
Unboxing iPhone18 Pro max
@esrtech.us
126.3K followers · usually 15.0K views a post
Views
1.3M
Likes
34.7K
Comments
308
Shares
11.1K
Why it worked
The video taps into the strong consumer interest in new iPhone releases and accessories, even for speculative future models. The visual appeal of the unboxing and case demonstration, combined with the interactive question to the audience, likely drove engagement.
Summary
The video shows an unboxing of a speculative iPhone 18 Pro max, followed by the demonstration of a phone case being applied to it. The creator asks viewers which case looks best with the phone.
Structure
- 1Unboxing the phone
- 2Removing the phone from its packaging
- 3Applying a clear case
- 4Applying a purple case
- 5Showing the phone with the purple case
Product placement
iPhone 18 Pro max: ACTS - it is unboxed and a case is demonstrated. Removing it would change what happens in the video.
Apple logo: APPEARS - it is a watermark on the phone. Removing it would not change what happens in the video.
ESR Tech: APPEARS - it is the creator's brand, mentioned in the caption and handle. Removing it would not change what happens in the video.
On-screen text
Unboxing
iPhone18 Pro max
Original caption
Wait…this dark cherry actually looks good 👀 which case looks best with it? #iphone18pro #iphone18promax #iphone18procase #iphone18promaxcase #esrtech
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