Unboxing iPhone18 Pro max

@esrtech.us

127.1K followers · usually 16.3K views a post

Views

1.6M

Likes

41.1K

Comments

355

Shares

13.4K

SoundTikTok sound · original sound - esrtech.us

Why it worked

The video taps into the strong consumer interest in new iPhone releases and accessories, even for speculative future models. The visual appeal of the unboxing and case demonstration, combined with the interactive question to the audience, likely drove engagement.

Summary

The video shows an unboxing of a speculative iPhone 18 Pro max, followed by the demonstration of a phone case being applied to it. The creator asks viewers which case looks best with the phone.

Structure

1Unboxing the phone
2Removing the phone from its packaging
3Applying a clear case
4Applying a purple case
5Showing the phone with the purple case

Product placement

iPhone 18 Pro max: ACTS - it is unboxed and a case is demonstrated. Removing it would change what happens in the video. Apple logo: APPEARS - it is a watermark on the phone. Removing it would not change what happens in the video. ESR Tech: APPEARS - it is the creator's brand, mentioned in the caption and handle. Removing it would not change what happens in the video.