Why We NEED Spectrum Mobile Phones...

@aguyandagolden

9.5M followers · usually 525.6K views a post

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5.2M

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39.5K

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Promoted product

Spectrum Mobile

Why it worked

The video uses relatable pet humor and a popular brand to create engaging content. The unexpected scenario of dogs using phones and their witty commentary makes it highly shareable and memorable.

Summary

The video humorously explores the idea of dogs using Spectrum Mobile phones, with the dogs texting each other and commenting on their owner's hygiene and internet usage. Ultimately, the owner decides Spectrum Mobile is not for the dogs, but Spectrum Internet is sufficient.

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Transcript, structure and on-screen text

5 beats, a 88-word transcript and 6 lines of on-screen text — the parts you need to write your own version.

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Original caption

I love my @Spectrum Mobile and recommend it to everyone. Fast, reliable, and always there when I need it. But when I had a vision of what life would look like if my dogs had Spectrum Mobile too… let’s just say we’re sticking to Spectrum Internet for now. For everyone’s safety. #SpectrumPartner