#ad @Progressive

@aguyandagolden

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SoundTikTok sound · Dog Park

Promoted product

Progressiveprogressive.com

Find out how Progressive helps first-time homebuyers overcome the barriers to homeownership with financial resources and educational tools.

3 videos3 creators

Why it worked

The video uses humor and relatable scenarios (dogs enjoying music, repetitive song plays) to create engaging content that subtly integrates a brand message, making it memorable and shareable.

Summary

A man is setting up a doghouse with lights and music, and his dogs are wearing sunglasses and dancing. He tells one of the dogs that Progressive helped them get insured, not launch a radio station, and that they've played the song 346 times.

Structure

1Man sets up doghouse with music
2Dogs in sunglasses dance
3Man counts song plays
4

Original caption

#ad Teddy discovers one catchy song and suddenly he turns the doghouse into a full-blown concert venue. Good thing @Progressive helps keep him covered while he chases his DJ dreams. #DogParkSong #DogParkSummer

More from @aguyandagolden

Product placement

Progressive (insurance company) - ACTS: The video uses the brand name and implies its services are used to get insurance for the dog, and the ad is sponsored by them. Removing it would change the context of the ad. @Progressive (social media handle) - APPEARS: This is the social media handle for Progressive, it appears on screen but does not act. Removing it would not change what happens in the video.

On-screen text

#ad @Progressive Is that the Progressive song? It's the dog park song? With all the dogs there And the people you see that you don't really know 'Cause it's the dog park With all the dogs there #ad @Progressive Again!? #ad @Progressive It's the dog park With all the dogs there #ad @Progressive Teddy, Progressive helped you get insured, not launch a radio station That's 346 times you've played that song Progressive Casualty Ins. Co., affiliated and third-party insurers. Not available in all states or situations 347 346 347 Progressive Casualty Ins. Co., affiliated and third-party insurers. Not available in all states or situations

Transcript

Is that the Progressive song? It's the dog park song? With all the dogs there And the people you see that you don't really know 'Cause it's the dog park With all the dogs there Again!? It's the dog park With all the dogs there Teddy, Progressive helped you get insured, not launch a radio station That's 346 times you've played that song Progressive Casualty Ins. Co., affiliated and third-party insurers. Not available in all states or situations 347 346 347