birthday grwm

@lanipliopa

242.3K followers · usually 24.8K views a post

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139.0K

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SoundTikTok sound · Futile Devices Remix Instrumental

Why it worked

The creator's relatable struggle with dry skin and the desire to look good for her birthday likely resonated with viewers. The use of multiple skincare products also appeals to a beauty-focused audience.

Summary

The creator is doing her "get ready with me" routine for her birthday. She applies under-eye patches and then a combination of serums and moisturizers to combat dry skin.

Structure

1Birthday GRWM intro
2Applying under-eye patches
3Addressing dry skin with serums
4Mixing products for hydration
5Final look and outro

Product placement

MEDHEAL (appears, does not act, removing it would not change video) Torriden (appears, does not act, removing it would not change video) AESTURA (appears, does not act, removing it would not change video) STUDIO ONE (appears, does not act, removing it would not change video)

On-screen text

birthday grwm

Transcript

My birthday grwm. I'm now 26, which is a little crazy to me. I've never really been a big fan of my birthday, but this year is doing something really fun this weekend. So this year I am a little more excited. My bangs tried to go in completely opposite directions. Like this one's out and this one's in. I try to fix it and it's still like this. So I'm gonna take these off. My skin has been so, so dry. I don't know if it was because of the sun. So I'm gonna use these two. I usually do one or the other. Today we're doing both. I also like to mix these two. I'm also gonna mix these two. Today we're doing both.