Why it worked
The video likely performed well due to its relatable "morning skin" hook and the creator's aesthetic presentation of a common self-care routine, appealing to viewers interested in skincare and beauty content.
Summary
The video shows a person performing a morning skincare routine. They apply various skincare products to their face, including patches, serum, and cream, before finishing their hair.
Product placement
MEDIHEAL USA (skincare brand, acts - used in skincare routine, removing it would change the video)
Kérastase (haircare brand, acts - used in skincare routine, removing it would change the video)
Tatcha (skincare brand, acts - used in skincare routine, removing it would change the video)
TORRIDEN US (skincare brand, acts - used in skincare routine, removing it would change the video)
anua_global (skincare brand, acts - used in skincare routine, removing it would change the video)
Farmacy Beauty (skincare brand, acts - used in skincare routine, removing it would change the video)