Why it worked
The video likely performed well due to its relatable "get ready with me" format, showcasing a popular nighttime skincare routine. The use of multiple, recognizable skincare brands and a beauty device appeals to a wide audience interested in beauty and self-care.
Product placement
OUAI (haircare brand, acts - used in video, removing it would change the video)
TORRIDEN US (skincare brand, acts - used in video, removing it would change the video)
haruharu wonder (skincare brand, acts - used in video, removing it would change the video)
medicube global (skincare device brand, acts - used in video, removing it would change the video)
Beauty of Joseon US (skincare brand, acts - used in video, removing it would change the video)
anua_global (skincare brand, acts - used in video, removing it would change the video)