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YVES SAINT LAURENT TOP 5 MEN'S FRAGRANCES

@morethanjustfragrance

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Why it worked

The post leverages high-quality, uniform aesthetic design and the 'listicle' format, which is highly shareable and provides immediate value to enthusiasts of the fragrance category.

Summary

A slideshow ranking the top men's fragrances from eight major designer fashion houses. Each slide features a podium-style graphic displaying the top five to seven scents from a specific brand.

Structure

1Introduction of YSL fragrance rankings
2Ranking of Armani fragrances
3Ranking of Valentino fragrances
4Ranking of Hermès fragrances
5Ranking of Dior fragrances
6Ranking of Chanel, Givenchy, and Burberry fragrances

Product placement

YSL (appears), Armani (appears), Valentino (appears), Hermès (appears), Dior (appears), Chanel (appears), Givenchy (appears), Burberry (appears). All brand names appear as logos and headers. Removing them would change the subject of the post entirely. None of these products ACT; they are presented as a static listicle.

On-screen text

YVES SAINT LAURENT TOP 5 MEN'S FRAGRANCES 5 L'HOMME 4 LA NUIT DE L'HOMME 3 LA NUIT DE L'HOMME BLEU ÉLECTRIQUE 2 Y LE PARFUM 1 MYSLF ABSOLU ARMANI TOP 5 MEN'S FRAGRANCES 5 STRONGER WITH YOU SANDALWOOD 4 ARMANI CODE PARFUM 3 ACQUA DI GIÒ PARFUM 2 STRONGER WITH YOU INTENSELY 1 ACQUA DI GIÒ PROFONDO VALENTINO TOP 7 MEN'S FRAGRANCES 5 BORN IN ROMA GREEN STRAVAGANZA 4 BORN IN ROMA EDT 3 BORN IN ROMA INTENSE 2 BORN IN ROMA CORAL FANTASY 1 BORN IN ROMA INTENSE HERMÈS TOP 5 MEN'S FRAGRANCES 5 Terre d'Hermès Eau de Toilette 4 Eau de citron noir 3 Terre d'Hermès Eau de Parfum Intense 2 Terre d'Hermès Parfum 1 Terre d'Hermès Eau de Parfum DIOR TOP 5 MEN'S FRAGRANCES 5 Dior Homme Eau de Toilette 4 Gris Dior Esprit de Parfum 3 Dior Homme Sport 2 Sauvage Elixir 1 Sauvage Extrait CHANEL TOP 5 MEN'S FRAGRANCES 5 PLATINUM ÉGOÏSTE 4 ÉGOÏSTE 3 ALLURE HOMME ÉDITION BLANCHE 2 ALLURE HOMME SPORT 1 BLEU DE CHANEL PARFUM GIVENCHY TOP 5 MEN'S FRAGRANCES 5 PI 4 GENTLEMAN EDT INTENSE 3 GENTLEMAN SOCIETY 2 GENTLEMAN BOISÉE 1 GENTLEMAN RÉSERVE PRIVÉE BURBERRY TOP 5 MEN'S FRAGRANCES 5 BRIT FOR MEN 4 TOUCH 3 HERO EDP 2 HERO EDT 1 HERO ELIXIR

Original caption

Ranking the best men’s fragrances from some of the biggest designer houses: YSL, Armani, Givenchy, Hermès, Burberry, Chanel, Valentino and Dior. From MYSLF Absolu, Acqua di Giò Profondo and Gentleman Réserve Privée to Bleu de Chanel Parfum, Born in Roma Intense and Sauvage Extrait, these are my personal top-five fragrances from each house—ranked from 5 to 1 based on scent, performance, versatility, uniqueness and how often I’d actually reach for them. Some of these are obvious. Some are probably going to piss people off. Which house did I rank perfectly, and which one did I completely fuck up? #fragrancetiktok #perfumetok #colognetok #fragrance #designerfragrance