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All breakouts
22.1Talking HeadContrarian hookLifestyle
Hook
Me and my scissors against the world
@jassn26
168.1K followers · usually 4.0K views a post
Views
59.4K
Likes
3.2K
Comments
36
Shares
211
Promoted product
United Monograms
Why it worked
The video taps into the popular trend of upcycling clothing, offering a visually satisfying transformation. The creator's enthusiastic engagement with the DIY process makes it relatable and inspiring.
Summary
The creator cuts up a sweatshirt from United Monograms, inspired by another creator's video. The video shows the process of altering the sweatshirt, implying a DIY fashion approach.
Structure
- 1Introduction with scissors
- 2Cutting the sweatshirt
- 3Close-up of cutting
- 4Finishing the cut
- 5Showing the altered sweatshirt
Product placement
United Monograms: ACTS - the creator cuts up a sweatshirt from this brand, implying it's a brand that sells sweatshirts suitable for upcycling. Removing it would change the context of the upcycling project.
INDOORSY (on sweatshirt): APPEARS - This is text on the sweatshirt being cut up. Removing it would not change the action of cutting the sweatshirt, but it would remove the visual identifier of the specific garment. It is part of the garment itself, not a separate product being promoted.
Original caption
Yall already know I love cutting up my tees so when this video of @Shannon De Benedetto came up cutting her sweatshirt I about passed out because I knew I had to try it and I already knew it was going to be so good! 😩 my sweatshirts are shaking in their boots watching me come with my scissors 😂 Sweatshirt from @United Monograms 🫶🏽 #upcycle #momstyle #OOTD
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