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435Silent UGCStory Open hookLifestyle
Hook
Going back to my roots
@juliacmcadoo
5.5K followers · usually 2.3K views a post
Views
1.0M
Likes
79.9K
Comments
249
Shares
5.8K
Why it worked
The video taps into nostalgia and the popular DIY fashion trend, providing a quick, satisfying transformation that is highly relatable to viewers interested in thrifting and personal style.
Summary
The creator demonstrates a DIY project by cutting the hood off of a thrifted hoodie to create an off-the-shoulder style. The video is set to music and features no spoken dialogue.
Structure
- 1Creator displays a thrifted hoodie
- 2Creator cuts off the hood with scissors
- 3Creator tries on the modified hoodie
- 4Creator shows off the final off-the-shoulder look
On-screen text
Going back to my roots
(cutting the hood off of a thrifted
hoodie to make it fall off my shoulder)
Original caption
Middle school me called and she says she wants to watch a scary movie and stay up late texting friends tonight #nostalgia #hoodieszn #DIY
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