GUYS I’ve found my new favourite app ever!!!

@ellielgx

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SoundTikTok sound · original sound - ellielgx

Promoted product

Whatnot

Why it worked

The video taps into a passionate niche community (Jellycat collectors) by offering a solution to a common problem (high prices) through a specific platform (Whatnot). The creator's genuine enthusiasm and the visual appeal of the product make the recommendation highly relatable and trustworthy.

Summary

The creator shares her excitement about finding a seller on the Whatnot app who offers Jellycat Bartholomew bears at significantly lower prices than retail. She showcases two new bears she purchased, highlighting the app as a great place for Jellycat enthusiasts to find affordable and authentic items.

Structure

1Introduction and obsession with Bartholomew bears
2Discovery of a seller on Whatnot with great deals
3Showcasing new bear purchases
4Highlighting the affordability and authenticity of Whatnot purchases
5Encouraging other Jellycat fans to check out Whatnot

Product placement

Whatnot (ACTS - it is an app where users can buy and sell items, and the creator is showing off items purchased from it. Removing it would change what happens in the video).

Call to action

Check out Whatnot

Original caption

GUYS I’ve found my new favourite app ever!!! I’m sorrrrry how cute is my new bartholomew bear?! 🥺🧸 @Whatnot #whatnot #whatnotpartner ad

More from @ellielgx

On-screen text

GUYS I’ve found my new favourite app ever!!! I’m sorrrrry how cute is my new bartholomew bear?! 🥺🧸 @Whatnot #whatnot #whatnotpartner ad

Transcript

GUYS I’ve found my new favourite app ever!!! I’m sorrrrry how cute is my new bartholomew bear?! 🥺🧸 @Whatnot #whatnot #whatnotpartner ad One thing about me is I am obsessed with Bartholomew bears from Jellycat. I have so many in my collection. This isn't even all of them, but I just think they're so cute. And I was scrolling on Whatnot the other day, stocking up on all my beauty bits for my holiday and I came across a seller that was selling so many Jellycat carts. Guys, the way my jaw dropped, she had so many in stock and the prices were literally so good. So look who we're welcoming to the Bartholomew bear family. I have wanted this one for the longest time ever. So when I saw this one come up, I honestly, I've never been so quick in my life to buy something so quick in my life. And guys, this was so much cheaper than retail. So I saved myself so much money than going and buying it from anywhere else. They are 100% authentic. But honestly, tell me this is not the cutest Bartholomew bear ever. And now we have another one to add to the collection. And I'm not going to lie, there are probably going to be more on the way because they are so, so cheap and I just love Bartholomew bears so much. So this is your sign if you are a Jellycat girly like me to have a look on Whatnot because the prices are so good and you're going to get so many Jellycat carts added to your collection.