Jellycat Retired Jellycats confirmed return!

@jo_jellycats

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SoundTikTok sound · original sound - jo_jellycats

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+660 views over 15.0d · ~44/day · 4 observations

Promoted product

Jellycat

Jellycat offers a variety of stuffed animals and plush toys, including themed collections and character designs.

23 videos15 creators

Why it worked

The video taps into the strong collector's market for Jellycat toys by announcing the return of sought-after retired items, leveraging FOMO (fear of missing out) and appealing to the creator's existing audience of Jellycat enthusiasts.

Summary

The creator shares exciting news about the return of retired Jellycat plush toys, specifically mentioning Bartholomew Bear in a strawberry outfit and Carissa Persian Cat. They discovered this information on the Instagram page of Zo & Co, an independent stockist, and express enthusiasm for supporting such retailers.

Structure

1Creator is shopping in Cardiff
2Discovers news of retired Jellycats returning on Zo & Co's Instagram
3Highlights specific returning Jellycats like Bartholomew Bear and Carissa
4

Original caption

Sorry this was chaotic 🤣 Zo & Co has confirmed the return of Bart in strawberry outfit, Sorrell bunny, Carissa Persian Cat, Little Panda and more! Coming soon! Revealed on their Instagram today #jellycat

More from @jo_jellycats

Product placement

Jellycat: A brand of plush toys. It ACTS as the subject of the video, as the creator discusses their return and shows images of them. Removing it would change the video's topic entirely. Zo & Co: An independent stockist of Jellycat toys. It ACTS as the source of the news about the return of retired Jellycats and is presented as a place to buy them. Removing it would remove the context for the news and the potential purchasing location.

On-screen text

Jellycat Retired Jellycats confirmed return!

Transcript

I'm just out shopping in Cardiff. What for? Anyway, that's not the point. And I've just seen on Zo & Co's website (Instagram!) they're an independent stockist of Jellycat that we do have retired Jellycats coming back. I knew it! So here they're talking about, um, Bartholomew Bear in a strawberry outfit. They're also talking about Carissa. You can see the images here, they've put up his teasers. So yeah, guys, independent stockists. This is a great way to go back and support them. This cause we can go like hunting for stuff again. So yeah, I'm so excited. Look at him! Look at him!