Hi besties, I have got another Whatnot haul and this one actually maybe my favourite one.

@ellielgx

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SoundTikTok sound · original sound - ellielgx

Promoted product

Ariana Grande God is a Woman perfume

God Is A Woman offers a clean soft floral scent made with naturally derived notes for a gentle modern feel.

Why it worked

The creator leverages the "haul" format and highlights "bargains" found on the Whatnot app, appealing to viewers' desire for good deals on popular beauty products. The inclusion of well-known brands like Ariana Grande, Sol de Janeiro, Rare Beauty, and Morphe also increases relatability and interest.

Summary

The creator shares a haul of beauty products purchased from Whatnot, highlighting a perfume, body cream, makeup brush, lip oil, and eyeshadow palette. She expresses excitement about the bargains found and her intention to use these products, especially for an upcoming holiday.

Structure

1Introduction and excitement for haul
2Showcasing Ariana Grande perfume
3Showcasing Sol de Janeiro Bum Bum Cream
4Showcasing Refy duo brush

Original caption

She’s BACK with another beauty haul from @Whatnot 😍!!! Absolutely found my new favourite app here #whatnot #whatnotpartner ad

More from @ellielgx

Product placement

REFY: ACTS - it is a makeup brush that the creator wants to use. Removing it would change what happens in the video. Rare Beauty: ACTS - it is a lip oil that the creator is showing and wants to use. Removing it would change what happens in the video. Morphe: ACTS - it is an eyeshadow palette that the creator is showing and wants to use. Removing it would change what happens in the video. Ariana Grande God is a Woman perfume: ACTS - it is a perfume that the creator is showing and likes. Removing it would change what happens in the video. Sol de Janeiro Brazilian Bum Bum Cream: ACTS - it is a body cream that the creator is showing and wants to use. Removing it would change what happens in the video. Whatnot: APPEARS - it is an app that the creator is showing and mentions as the source of the products. Removing it would not change what happens in the video, as the products are the focus.

Call to action

check out Whatnot for bargains

On-screen text

18R RUNWAY READY MORPHE 51

Transcript

Hi besties, I have got another Whatnot haul and this one actually maybe my favourite one. So let me show you what I picked up. Sorry but Ariana Grande perfumes are some of my absolute favourites. I saw this God is a Woman one and I paid 13 pounds for this, and it's a full 100ml bottle, brand new, sealed. Honestly, what a bargain. And I'm actually going on holiday this weekend and I just ran out of my little travel one of these. So I picked this up. This is the full size Brazilian Bum Bum cream. Whenever I go on holiday I take this with me, it smells insane. But I got this for a bargain. I have wanted this brush for the longest time. And by the way, this is all from one seller. But this is the Refy duo brush. I've seen so many good reviews about this and when I saw she was auctioning this off, I immediately swiped. I cannot wait to use this. I also picked up a Rare Beauty tinted lip oil. This one is in the shade Hope. I've actually never tried these from Rare Beauty, but that colour is absolutely stunning. So love that. And last but not least, I picked up the most stunning eyeshadow palette. I don't know if you can see the colours, but those are so me and again, a bargain. So I have got to get this too. I am absolutely loving what not at the moment for just stocking up on products I've run out of or trying new things and just getting them for so much cheaper than anywhere else. So this is your sign if you are in need of a restock or just want to treat yourself like me to have a look at what not because honestly, I love it.