I finally found a cheese that fries like halloumi but melts like mozzarella and it's vegan!

@kinda.co

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SoundTikTok sound · original sound - user7653246788

Promoted product

Kinda Co. Mozzalloumithekindaco.com

Kinda Co online shop for artisan vegan cheese made from nuts. Dairy free and delicious. Buy online.

2 videos

Why it worked

The video effectively demonstrates a unique vegan cheese alternative that mimics the desirable properties of traditional halloumi and mozzarella, appealing to a niche but growing market.

Summary

The video showcases Kinda Co's Mozzalloumi, a vegan cheese that fries like halloumi and melts like mozzarella. The creator fries cubes of the cheese in a pan, highlighting its texture and melting properties.

Structure

1Frying vegan cheese cubes
2Demonstrating melting properties
3Identifying the product as Kinda Co Mozzalloumi
4Expressing excitement about the product

Original caption

You’ve finally found a cheese that fries like halloumi but melts like mozzarella and it’s vegan! This is our Kinda Co Mozzalloumi! #veganhalloumi #newvegancheese #vegancheese #vegan #kindacocheese

More from @kinda.co

Product placement

Kinda Co Mozzalloumi: ACTS - it is being fried and demonstrated as a food product. Removing it would change what happens in the video. Kinda Co: ACTS - it is the brand name of the product being demonstrated. Removing it would change what happens in the video.

Call to action

Shop Kinda Co.

On-screen text

I finally found a cheese that fries like halloumi but melts like mozzarella and it's vegan! This is the Kinda Co Mozzalloumi!

Transcript

Okay. Wow. First thought. Transcending the game. Like it's like. You need a banjo.

and it’s vegan 😍☺️ I think it’s VERY chic that we have made an entirely new che

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Kinda Co. Mozzalloumi