How we felt swapping beans for pasta in a carbonara

@boldbeanco

37.0K followers · usually 22.1K views a post

Views

2.7M

Likes

124.6K

Comments

1.1K

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13.8K

SoundTikTok sound · original sound - user7653246788

Promoted product

Bold Bean Coboldbeanco.com

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Why it worked

The video leverages a novel and unexpected food substitution, "car-bean-ara," which sparks curiosity and encourages viewers to consider alternative ingredients in familiar dishes. The creator's genuine surprise and positive reaction to the taste further enhance its appeal.

Summary

The video showcases a "car-bean-ara" dish, a creative swap of beans for pasta in a carbonara recipe. The creator expresses surprise and delight at how well this substitution works, suggesting it's a game-changer.

Structure

1Introduction of the "car-bean-ara" dish
2First taste and initial reaction
3Expressing surprise and positive sentiment

Original caption

We’ll have a CAR-BEAN-ARA please. Recipe on our website 🙌 #beans #carbonara #pastasauce #dinner #recipes

More from @boldbeanco

Product placement

Bold Bean Co: ACTS - it is a brand of beans that is used to make a carbonara dish. Removing it would change the dish being made. Bold Bean Co: APPEARS - it is the creator's brand, and is mentioned in the caption and bio link. Removing it would not change what happens in the video.