Kinda chic to create a whole new cheese that has never been made before

@kinda.co

2.6K followers · usually 1.2K views a post

Views

142.5K

Likes

6.1K

Comments

73

Shares

1.0K

SoundTikTok sound · original sound - stevelacyoffline

Promoted product

Kinda Co. Mozzalloumithekindaco.com

Kinda Co online shop for artisan vegan cheese made from nuts. Dairy free and delicious. Buy online.

2 videos

Why it worked

The video taps into the novelty and curiosity surrounding a new food product, specifically a vegan alternative to a popular cheese. The "chic" and "never been made before" framing, combined with the visual appeal of frying cheese, likely drove engagement.

Summary

The video showcases the creation of a new vegan cheese called Mozzalloumi, a hybrid of mozzarella and halloumi. The cheese is shown being fried in a pan and then sliced on a cutting board.

Structure

1Introducing the concept of a new cheese
2Explaining Mozzalloumi as a hybrid
3Showing the cheese being fried
4

Original caption

and it’s vegan 😍☺️ I think it’s VERY chic that we have made an entirely new cheese, our Mozzalloumi a hybrid between mozzarella and halloumi #kindaco #vegancheese #newcheese #veganhalloumi #kindachic

More from @kinda.co

Product placement

Kinda Co. (brand): ACTS - the brand of the vegan cheese being made and promoted. Removing it would change what happens in the video. Mozzalloumi (product): ACTS - the name of the hybrid cheese being made and promoted. Removing it would change what happens in the video. mozzarella (ingredient): APPEARS - mentioned as an ingredient in the hybrid cheese. Removing it would not change what happens in the video. halloumi (ingredient): APPEARS - mentioned as an ingredient in the hybrid cheese. Removing it would not change what happens in the video.

Call to action

Shop Kinda Co.

On-screen text

Kinda chic to create a whole new cheese that has never been made before Mozzalloumi is a hybrid between mozzarella and halloumi

Transcript

Kinda chic to create a whole new cheese that has never been made before Mozzalloumi is a hybrid between mozzarella and halloumi

You’ve finally found a cheese that fries like halloumi but melts like mozzarella