I'm Tristan Coates

@dewalttough

382.4K followers · usually 30.8K views a post

Views

1.1M

Likes

2.1K

Comments

83

Shares

47

SoundTikTok sound · original sound - dewalttough

Promoted product

DEWALT

DEWALT® is a leader in total jobsite solutions, manufacturing power tools, storage, hand tools and outdoor power equipment built for professionals.

9 videos7 creators

Why it worked

The video leverages the creator's participation in a prestigious competition (WorldSkills) and their association with a well-known brand (DeWalt) to build credibility and interest. The content addresses a common misconception about the perceived ease of carpentry, offering a more realistic perspective that resonates with viewers interested in skilled trades.

Summary

A carpenter named Tristan Coates, who is preparing for the WorldSkills competition, discusses the dedication and hard work involved in carpentry. He highlights that social media often misrepresents the long process of carpentry by only showing finished projects.

Structure

1Introduction and location
2Carpentry competition context
3Misconceptions about carpentry on social media

Original caption

Meet Tristan 👋 As a master carpenter and member of #TEAMDEWALT, Tristan is prepping for WorldSkills 2026 this September. Follow along as he sharpens his skills and prepares for this exciting opportunity with DEWALT® tools by his side every step of the way. #DEWALTTough #DEWALT #WorldSkills

More from @dewalttough

Product placement

DEWALT (tool brand): ACTS - visible on hat, banner, and tools. The miter saw and tape measure are used. Removing it would change what happens in the video. NCCER (organization): APPEARS - banner in background. Removing it would not change what happens in the video. USA flag: APPEARS - flag in background. Removing it would not change what happens in the video. Tristan (creator's name): APPEARS - on shirt. Removing it would not change what happens in the video.

On-screen text

I'm Tristan Coates I'm out of Florida. in carpentry for the WorldSkills. United States. What people about carpentry on is that they see projects and they don't It's a long process, of dedication, a lot of hard work. that I'm trying on, the drawing side of the carpentry. Elevation views. Plan views. Willing to take a viewpoint and flip it. Representing team And it's my job to do the best with the products that they've sent out

Transcript

I'm Tristan Coates. I'm out of Florida. In Jacksonville, Florida. Competing in carpentry for the WorldSkills. Representing United States. What people get wrong about carpentry on social media is that they see projects and they don't realize it's a long process, a lot of dedication, a lot of hard work. That I'm trying on the drawing side of the carpentry. Elevation views. Plan views. Willing to take a viewpoint and flip it. Representing team DeWalt. And it's my job to do the best that I can with the products that they've sent out.