Why it worked
The video uses a common "before and after" transformation format, which is highly engaging and relatable for viewers interested in fitness and weight loss. The inclusion of a relatable "bad habit" (eating a nugget) in the "before" shot adds a touch of authenticity and humor.
Summary
The video shows a side-by-side comparison of the creator's physique before starting Eva's Pilates and after. The "before" segment shows the creator holding a chicken nugget, implying unhealthy eating habits, while the "after" segment displays a more toned midriff.
Structure
- 1Before Eva's Pilates (holding nugget)
- 2Showing 'before' physique
- 3Showing 'after' physique
Product placement
Eva's Pilates (ACTS - it is a workout program that the creator used to achieve results, and the video shows the results. Removing it would change the video's purpose and message.)
On-screen text
Before I started
Eva's Pilates
After