A hand reaches into a bag of colorful laundry pods.

@laundrywithhsh

60.5K followers · usually 40.0K views a post

Views

1.2M

Likes

43.9K

Comments

508

Shares

2.6K

SoundTikTok sound · original sound - laundrywithhsh

Promoted product

Tide Pods

Tide PODS act as a detergent, stain fighter and clothes brightener, all in one. Enjoy a powerful clean in one step and in a convenient package. Choose Tide!

2 videos2 creators

Why it worked

The video leverages the 'CleanTok' trend by combining satisfying ASMR-like visuals of mixing textures and colors with the novelty of creating a 'cake' from laundry products, making it highly shareable and engaging.

Summary

The video shows a person creating a 'strawberry cake' in a washing machine using laundry pods and powders. They mix various colorful ingredients, including Tide Pods and OxiClean, in the washing machine drum, creating a visually appealing, albeit non-edible, concoction. The process culminates with the addition of laundry and the start of a wash cycle.

Structure

1Adding colorful laundry pods to a washing machine.
2Mixing pods with powders and liquids to create a 'cake' texture.
3Adding more powders and liquids to the mixture.

Original caption

Made a scrumptious strawberry cake for my washing machine 🤌🏽 #CleanTok #laundrypaste #oddlysatisfying #laundry #powder

More from @laundrywithhsh

Product placement

Tide PODS (laundry detergent pods) - ACTS: Used to create a 'cake' mixture in the washing machine, implying they are a key ingredient in a cleaning or sensory experience. Removing them would change the video's premise. OxiClean (stain remover powder) - ACTS: Poured into the washing machine mixture, contributing to the texture and appearance of the 'cake'. Removing it would alter the mixture. Tide PODS (laundry detergent pods) - APPEARS: Visible as individual pods within the mixture, their presence is part of the visual. Removing them would change the visual composition.