WANTED: PIRATE SHANTY SINGER Sing to join the crew

@gamelancer

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SoundTikTok sound · original sound - gamelancer

Promoted product

Assassin's Creed Black Flag Resynced

The iconic solo pirate adventure returns. Sail the Caribbean as Edward Kenway during the Golden Age of Piracy in this faithfully enhanced remake featuring stunning visuals, upgraded gameplay, and new content.

11 videos8 creators

Why it worked

The video cleverly integrates a real-world performance with gameplay footage, creating a unique and engaging experience. The use of a popular sea shanty and the "wanted poster" format taps into existing trends and community engagement.

Summary

A street performer dressed as a pirate recruits a passerby to sing a sea shanty for a chance to join his crew and win a copy of Assassin's Creed Black Flag Resynced. After the woman successfully sings the shanty, she is declared a pirate and awarded the game, with a call to action to download it.

Structure

1Sign seeking a pirate shanty singer.
2Pirate performer asks a woman if she can sing a sea shanty.
3Woman sings 'Leave Her, Johnny'.

Original caption

Sing us a shanty... maybe Randy Dandy-O, and you might just join our crew 🏴‍☠️ She delivered and walked away with a free copy of Assassin's Creed Black Flag Resynced. A welcome addition to this humble crew! Do you have what it takes? Assassin's Creed Black Flag Resynced is out NOW! #ad

More from @gamelancer

Product placement

Assassin's Creed Black Flag Resynced (video game): ACTS - it is the prize for winning the shanty singing contest. Removing it would change the outcome of the video. Assassin's Creed Black Flag (video game): ACTS - it is shown in clips throughout the video, and the singer is given a copy of it. Removing it would change the video's narrative. Ubisoft+ (service): APPEARS - it is shown as a way to play Assassin's Creed Black Flag Resynced. Removing it would not change the video's narrative.

Call to action

Now go download the game.

On-screen text

WANTED: PIRATE SHANTY SINGER Sing to join the crew AHoy, me hearty. HAVE YOU EVER SANG A SEA CHANTY BEFORE? I'M SANG A SEA SHANTY. ARE YOU FAMILIAR WITH THE SONG? LEAVE HER, JOHNNY, LEAVE HER SINGING FOR US AND YOU CAN JOIN THE CREW. WE'RE GONNA USE YOUR VOICE TO SCORE THE ASSASSIN'S CREED BLACK FLAG RESYNCED MINI TRAILER. ALL RIGHT, TAKE IT AWAY. TIRED SAY HE'S, JOHNNY, LEAVE HER. TOMORROW YOU WILL GET YOUR PAY, AND IT'S TIME FOR US TO LEAVE. LEAVE HER, JOHNNY LEAVE HER OH, LEAVE HER, JOHNNY, LEAVE HER FOR THE VOYAGE IS LONG AND THE WINDS DON'T BLOW. AND IT'S TIME FOR US TO LEAVE HER. YOU'VE GOT THE HEART OF A PIRATE. WELCOME ABOARD THE JACKDAW ARGH!! AND FOR YOUR TROUBLES, HERE'S A COPY OF ASSASSIN'S CREED BLACK FLAG RESYNCED YAYYY!!! NOW GO DOWNLOAD THE GAME.

Transcript

AHoy, me hearty. HAVE YOU EVER SANG A SEA CHANTY BEFORE? I'M SANG A SEA SHANTY. ARE YOU FAMILIAR WITH THE SONG? LEAVE HER, JOHNNY, LEAVE HER SINGING FOR US AND YOU CAN JOIN THE CREW. WE'RE GONNA USE YOUR VOICE TO SCORE THE ASSASSIN'S CREED BLACK FLAG RESYNCED MINI TRAILER. ALL RIGHT, TAKE IT AWAY. TIRED SAY HE'S, JOHNNY, LEAVE HER. TOMORROW YOU WILL GET YOUR PAY, AND IT'S TIME FOR US TO LEAVE. LEAVE HER, JOHNNY LEAVE HER OH, LEAVE HER, JOHNNY, LEAVE HER FOR THE VOYAGE IS LONG AND THE WINDS DON'T BLOW. AND IT'S TIME FOR US TO LEAVE HER. YOU'VE GOT THE HEART OF A PIRATE. WELCOME ABOARD THE JACKDAW ARGH!! AND FOR YOUR TROUBLES, HERE'S A COPY OF ASSASSIN'S CREED BLACK FLAG RESYNCED YAYYY!!! NOW GO DOWNLOAD THE GAME.