WANTED: PIRATE SHANTY SINGER

@gamelancer

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SoundTikTok sound · original sound - gamelancer

Promoted product

Assassin's Creed Black Flag Resynced

The iconic solo pirate adventure returns. Sail the Caribbean as Edward Kenway during the Golden Age of Piracy in this faithfully enhanced remake featuring stunning visuals, upgraded gameplay, and new content.

11 videos8 creators

Why it worked

The video cleverly blends a real-world street performance with a promotion for a video game, creating an engaging and unexpected narrative. The use of a popular sea shanty and the "wanted poster" format likely resonated with a broad audience, while the direct giveaway of the game served as a clear incentive.

Summary

A pirate performer recruits a passerby to sing a sea shanty for a "mini trailer" project, ultimately awarding them a copy of Assassin's Creed Black Flag Resynced. The video showcases a public performance and recruitment effort for a game-related creative project.

Structure

1Recruitment for a pirate shanty singer
2Interaction with potential recruit
3

Original caption

Avast! Enjoy our favorite outtakes as we asked strangers one important question: What DO you do with a drunken sailor? Way, hey, up she rises — every last one earned their spot aboard and a free copy of Assassin’s Creed Black Flag Resynced #sponsored @sidequestz

More from @gamelancer

Product placement

Assassin's Creed Black Flag Resynced (video game): ACTS - used to score a mini trailer. Removing it would change the video's purpose. Assassin's Creed Black Flag (video game): ACTS - given as a prize. Removing it would change the outcome of the video. Ubisoft+: APPEARS - logo shown on end card. Removing it would not change what happens in the video.

Call to action

Sing to join the crew

On-screen text

WANTED: PIRATE SHANTY SINGER Sing to join the crew AVAST YE, SCALLYWAG HAVE YOU EVER SANG A SEA SHANTY BEFORE? NO, I HAVE NOT. WE'RE GONNA USE YOUR VOICE TO SCORE THE ASSASSIN'S CREED BLACK FLAG RESYNCED MINI TRAILER. BLACK FLAG? OH YEAH! HAVE YOU EVER HEARD OF THE SONG DRUNKEN SAILOR? WHAT WOULD YOU DO WITH A DRUNKEN SAILOR? WAY, HEY, UP SHE RISES! WAY, HEY, UP SHE RISES! WAY, HEY, UP SHE RISES! EARLY IN THE MORNING. WHAT WILL YOU DO WITH A DRUNKEN SAILOR? WHAT WE DO WITH A DRUNKEN SAILOR. WHAT WE DO WITH A DRUNKEN SAILOR. EARLY IN THE MORNING? EARLY IN THE MORNING? YOU'VE GOT THE HEART OF A PIRATE WELCOME ABOARD HOW HEY, HEY. AND FOR YOUR TROUBLE YOU WIN A FREE COPY OF ASSASSIN'S CREED BLACK FLAG RESYNCED. ASSASSIN'S CREED BLACK FLAG RESYNCED AVAILABLE NOW PLAY NOW WITH UBISOFT+ AVAILABLE NOW

Transcript

Avast ye, scallywag. Have you ever sang a sea shanty before? No, I have not. We're gonna use your voice to score the Assassin's Creed Black Flag Resynced mini trailer. Black Flag? Oh yeah! Have you ever heard of the song Drunken Sailor? What would you do with a drunken sailor? What we do with a drunken sailor. Early in the morning. What will you do with a drunken sailor? What we do with a drunken sailor. What we do with a drunken sailor. Early in the morning? Early in the morning? You've got the heart of a pirate. Welcome aboard. How. Hey, hey. And for your trouble you win a free copy of Assassin's Creed Black Flag Resynced. That's so fire. I'm not going outside. Thank you. Thank you so much. What are you looking at? Get back to work.