WANTED: PIRATE SHANTY SINGER

@gamelancer

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SoundTikTok sound · original sound - gamelancer

Promoted product

Assassin's Creed Black Flag Resynced

The iconic solo pirate adventure returns. Sail the Caribbean as Edward Kenway during the Golden Age of Piracy in this faithfully enhanced remake featuring stunning visuals, upgraded gameplay, and new content.

11 videos8 creators

Why it worked

The video creatively integrates a popular sea shanty trend with a video game promotion, making the call to action feel like a fun, participatory event rather than a direct advertisement.

Summary

A person dressed as a pirate recruits a passerby to sing a sea shanty to be used in a "mini trailer" for Assassin's Creed Black Flag Resynced. After performing the shanty, the participant is welcomed to the crew and wins a free copy of the game.

Structure

1Recruitment for a pirate shanty singer
2Participant is asked to sing
3Performance of a sea shanty
4

Original caption

Sing us a shanty... maybe Randy Dandy-O, and you might just join our crew :pirate_flag: He delivered and walked away with a free copy of Assassin’s Creed Black Flag Resynced. A welcome addition to this humble crew! Do you have what it takes? Assassin’s Creed Black Flag Resynced is out NOW! #sponsored @sidequestz @assassinscreed

More from @gamelancer

Product placement

Assassin's Creed Black Flag Resynced: This is a video game that the creator is using to create a "mini trailer". The game is being used to generate content for the video, so it ACTS. Removing it would change the video's purpose. Assassin's Creed Black Flag: This is the same video game, mentioned as the prize for participating. It merely APPEARS as the prize. Removing it would not change the video's core content, but would remove the incentive. Ubisoft+: This is a subscription service that allows users to play Assassin's Creed Black Flag. It merely APPEARS as a way to play the game. Removing it would not change the video's core content.

Call to action

NOW GO DOWNLOAD THE GAME I HAVE PIRATE THINGS TO DO.

On-screen text

WANTED: PIRATE SHANTY SINGER Sing to join the crew AVAST, YE SCALLYWAG! HAVE YOU EVER SANG A SEA SHANTY BEFORE? COME HERE. STAND ON THE X. SING A SONG AND YOU'RE IN THE CREW. WE'RE GONNA USE YOUR VOICE TO SCORE THE ASSASSIN'S CREED BLACK FLAG RESYNCED MINI TRAILER. OH OKAY. ALRIGHT. ARGH, TAKE IT AWAY. ROLL AND GO! OUR BOOTS AND OUR CLOTHES, BOYS, ARE ALL IN THE PAWN. TO BE ROLLING RANDY DANDY, OH. DANDY DANDY OH HEAVE A PAWL, HEAVE AWAY. HEAVE A PAWL, HEAVE AWAY. WEIGH, HEY ROLL AND GO! ROLL AND GO! THE ANCHOR'S ON BOARD AND THE CABLE'S ALL STORED. TO BE ROLLING RANDY DANDY, OH! TO BE ROLLING RANDY DANDY, OH! YOU'VE GOT THE HEART OF A PIRATE, MATE. WELCOME ABOARD. AND FOR YOUR TROUBLES YOU WIN A FREE COPY OF ASSASSIN'S CREED BLACK FLAG RESYNCED OH. THANK YOU. NOW GO DOWNLOAD THE GAME I HAVE PIRATE THINGS TO DO.

Transcript

AVAST, YE SCALLYWAG! HAVE YOU EVER SANG A SEA SHANTY BEFORE? COME HERE. STAND ON THE X. SING A SONG AND YOU'RE IN THE CREW. WE'RE GONNA USE YOUR VOICE TO SCORE THE ASSASSIN'S CREED BLACK FLAG RESYNCED MINI TRAILER. OH OKAY. ALRIGHT. ARGH, TAKE IT AWAY. ROLL AND GO! OUR BOOTS AND OUR CLOTHES, BOYS, ARE ALL IN THE PAWN. TO BE ROLLING RANDY DANDY, OH. DANDY DANDY OH HEAVE A PAWL, HEAVE AWAY. HEAVE A PAWL, HEAVE AWAY. WEIGH, HEY ROLL AND GO! ROLL AND GO! THE ANCHOR'S ON BOARD AND THE CABLE'S ALL STORED. TO BE ROLLING RANDY DANDY, OH! TO BE ROLLING RANDY DANDY, OH! YOU'VE GOT THE HEART OF A PIRATE, MATE. WELCOME ABOARD. AND FOR YOUR TROUBLES YOU WIN A FREE COPY OF ASSASSIN'S CREED BLACK FLAG RESYNCED OH. THANK YOU. NOW GO DOWNLOAD THE GAME I HAVE PIRATE THINGS TO DO.