WANTED: PIRATE SHANTY SINGER

@gamelancer

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Promoted product

Assassin's Creed Black Flag Resynced

The iconic solo pirate adventure returns. Sail the Caribbean as Edward Kenway during the Golden Age of Piracy in this faithfully enhanced remake featuring stunning visuals, upgraded gameplay, and new content.

9 videos6 creators

Why it worked

The video creatively integrates a popular sea shanty trend with a video game promotion, making the call to action feel like a fun, participatory event rather than a direct advertisement.

Summary

A person dressed as a pirate recruits a passerby to sing a sea shanty to be used in a "mini trailer" for Assassin's Creed Black Flag Resynced. After performing the shanty, the participant is welcomed to the crew and wins a free copy of the game.

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Transcript, structure and on-screen text

5 beats, a 148-word transcript and 36 lines of on-screen text — the parts you need to write your own version.

Original caption

Sing us a shanty... maybe Randy Dandy-O, and you might just join our crew :pirate_flag: He delivered and walked away with a free copy of Assassin’s Creed Black Flag Resynced. A welcome addition to this humble crew! Do you have what it takes? Assassin’s Creed Black Flag Resynced is out NOW! #sponsored @sidequestz @assassinscreed