I'm a huge believer in the no makeup makeup look, especially

@jai.indi

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SoundTikTok sound · original sound - jai.indi

Promoted product

EltaMD UV Daily

Why it worked

The video effectively taps into the popular 'no-makeup makeup' trend and the desire for lightweight, multi-functional summer skincare. By highlighting a specific product that addresses these needs, it provides a clear and relatable recommendation.

Summary

The creator discusses their preference for a natural, glowing makeup look, especially in the summer. They recommend EltaMD UV Daily tinted sunscreen as a product that provides a lightweight, skin-enhancing finish while also acting as a foundation.

Structure

1Introduction to no-makeup makeup preference
2Desire for glowy, natural, lightweight summer look
3Recommendation of tinted sunscreen
4Praise for EltaMD UV Daily
5Explanation of product benefits (serum, sunscreen, foundation)

Original caption

@eltamdskincare is transcending the no makeup makeup game #EltaMDUVDailySPF #SkinTok #Beautyhacks #spfmakeup #tintedspf

More from @jai.indi

Product placement

eltaMD SKINCARE UV Daily: ACTS - it is applied to the skin as a sunscreen and foundation. Removing it would change the video's focus on skincare. It is the subject of the video.

Call to action

Get into the EltaMD UV Daily tinted SPF and thank me later.

On-screen text

eltaMD SKINCARE UV Daily Broad-Spectrum SPF 40 Tinted Hyaluronic Acid Niacinamide Antioxidants Net wt. 1.7 oz (48 g)

Transcript

I'm a huge believer in the no makeup makeup look, especially in the summer like it needs to give glowy, it needs to give natural, it needs to give lightweight. Like it needs to give my skin but better. If you know what I'm saying? So as a result, I've fallen into the tinted sunscreen. I absolutely obsessed. EltaMD UV Daily is doing exactly what needs to be done, especially because in the summer it's so hot. You're not trying to do a whole bunch of layers. It has hyaluronic acid, it has SPF, so that cuts out my serum, that cuts out my sunscreen, but it also acts like a foundation. So if you've been wanting to get into the tinted sunscreens and you just need a little recommendation, get into the EltaMD UV Daily tinted SPF and thank me later.

I got tired of paying so much for these headphones just to lose them 😭

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