Stop selling your vendors

@ecomwithbree

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Promoted product

Ecom Prodigy Academy

Inside my products you'll find my exact tools, vendor lists, and strategies I use to launch and grow online businesses. If you have any questions at all contact me, I'm here to help!

15 videos2 creators

Why it worked

The video uses a contrarian hook that challenges a common practice among small business owners, then provides a logical, actionable alternative that builds authority and trust before pivoting to a soft sell of her services.

Summary

The creator explains why selling vendor lists is a poor business strategy compared to wholesaling products to other resellers. She uses this advice to position her own business mentorship and courses as necessary tools for growth.

Structure

1Critique of selling vendor lists
2Explanation of the wholesale model
3Benefits of scaling order volume
4

Original caption

Anytime I get on here and give advice. It comes from a place of wisdom AND WANTING YOU TO WIN…never malice. I’m never knocking somebody’s hustle, but is your business a hustle or is it a business? You need to choose one or the other 💕 #resellertips #businessowners #vendorlist #smallbusinesstips #sidehustlesforbeginners

More from @ecomwithbree

Product placement

Ecom Prodigy Academy (implied via bio link and mentorship pitch)

Call to action

Buy courses and business mentorship

On-screen text

Stop selling your vendors

Transcript

Now I told y'all to stop selling your vendors and y'all got in the comments with me and tussled about it telling me how much money you made. But let me tell you how much money you left on the table. If you would have went to those girls that was coming to you and asking you for your vendor and told them, no, I don't sell my vendor but I do wholesale, you could have put a markup on it, a 50 cents of whatever your vendor charges you. And now instead of you buying 100 units from your vendor like you usually do, you got orders from all these girls. So when you go place your order with your vendor, instead of 100, you buying 1000. Now you can tell your vendor, hey, I need a better price because I'm buying a larger quantity now. Now you've made a bigger profit margin for your business. On top of the fact that instead of them girls that was going to buy a vendor list once, when they sell out of their product, they coming back to you to order again. And now next thing you know, you can look up and be getting your product pretty much for free from your vendor because the people that's wholesaling for you is paying for it. And this is why I say some of you guys do need to buy courses. Some of you guys do need business mentors. You guys do need people like myself and a bunch of amazing people out here so that we can give you guys advice from our wisdom.