Selling vendors RUINED the game!

@ecomwithbree

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SoundTikTok sound · original sound - ecomwithbree

Why it worked

The creator taps into a shared frustration within the beauty industry about rising costs and diminishing profit margins, resonating with small business owners who feel squeezed by vendor pricing.

Summary

The creator discusses how the proliferation of vendors selling hair and lashes has negatively impacted the hair business industry. She explains that vendors have increased their prices to the point where businesses can no longer make a profit, effectively ruining the game for them.

Structure

1Introduction of the problem: selling vendors ruined the game
2Nostalgia for the past when success was achievable
3Explanation of the current issue: high vendor prices
4Consequence: no profit margin for businesses
5Warning: do not put yourself out of business

Product placement

Nike (apparel brand): appears as a logo on the creator's shirt. Removing it would not change what happens in the video.

On-screen text

Selling vendors RUINED the game! And now the wholesale price is just as much as what the hair businesses charged Do not put yourself out of business

Original caption

Replying to @Raven now people pay the vendors the same amount or more than y’all was paying the businesses and don’t even realize it! …. You had to be there! I loved seeing the girls win 💕 #sidehustlesthatwork #vendorlist #smallbusinesstips #entrepreneurtok

More from @ecomwithbree

More breakout videos from this creator.

Transcript

10 years ago when I started it was nothing to see a girl become a millionaire selling bundles. It was nothing to see a girl make multi-figure selling lashes. It was nothing to see a girl ball out because she opened up a boutique. Y'all wanna know what ruined that? Selling vendors for dirt cheap. Like she said, the hair game was pretty much destroyed because the vendors raised the prices up so high that it was no more profit margin for them. Only for them. Do not put yourself out of business. The vendors is the only people making money.