@yanimcuenca — 21x breakout

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Today we're going to look for nursing chair.

@yanimcuenca

183.0K followers · usually 9.7K views a post

Views

201.3K

Likes

6.4K

Comments

934

Why it worked

The video succeeds by documenting a relatable, high-intent shopping journey for a specific life stage, using a 'testing' format that provides genuine value to other expectant parents.

Summary

A pregnant woman and her partner visit several furniture stores to test and compare different nursing chairs based on specific comfort and functionality criteria. They evaluate options from various brands, noting features like rocking, swiveling, and reclining capabilities while discussing their preferences.

Structure

1Introduction to the search for a nursing chair
2Defining the non-negotiable features
3Visiting and testing chairs at multiple furniture stores
4Evaluating specific models for comfort and functionality
5Concluding the search with a failed attempt to purchase a popular model

Product placement

The video features various furniture stores (Wilcon, CW Interiors, La-Z-boy, Ashley Furniture, S&R) and specific chair models, but none are being promoted as a paid partnership or exclusive recommendation.

On-screen text

Pregnancy Diaries Nursing Chair Hunting Non-negotiables ✅ rocking ✅ swivel ✅ recliner ✅ leather ✅ washable 📍 Wilcon Php 15, 000 ❌ swivel ❌ recliner 📍 CW Interiors ✅ rocking Php 20, 000 📍 La-Z-boy Php 49, 950 ❌ swivel ✅ recliner ✅ rocking Php 90, 000 ✅ leather 📍 Ashley Furniture Maximum relaxation up to 70% off Php 32, 900 ❌ swivel Php 28, 200 ✅ rocking ✅ recliner 📍 S&R the hunt continues Php 9, 000 ✅ swivel ✅ recliner ✅ rocking