@essence

@inaobyessence

100.0K followers · usually 10.0K views a post

Views

146.8K

Likes

3.6K

Comments

23

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505

SoundTikTok sound · original sound - inaobyessence

Promoted product

essence

Essence Cosmetics is an award-winning makeup brand known for providing innovative, cruelty-free beauty products at very affordable prices

6 videos5 creators

Why it worked

The video effectively uses a "clean girl aesthetic" trend to showcase a variety of affordable beauty products, appealing to a target audience looking for everyday makeup and skincare essentials. The quick cuts and satisfying texture shots make it visually engaging.

Summary

The video showcases various Essence and INAO beauty products, demonstrating their application and texture on skin. It features a range of items including foundation, toner pads, bronzer, blush, concealer, mascara, and setting spray, all presented as "clean girl must-haves."

Structure

1Showcasing Essence cushion foundation
2Demonstrating INAO Hydra Soul toner pads
3Applying Essence bronzer and blush
4

Original caption

Die Must-haves von #essence und INAO für den perfekten Clean Girl Glow✨ Von glowy Base bis zum perfekten Finish - welche Produkte gehören zu deiner Clean Girl Routine? 👀🤍 #essencecosmetics #inaobyessence #makeup #skincare

More from @inaobyessence

Product placement

essence: acts - brand of makeup and skincare products; its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. This is the primary brand featured in the video. INAO: acts - brand of skincare products; its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. This is a secondary brand featured in the video.