"what makes you happy?"

The video taps into the relatable experience of retail therapy and the satisfaction of purchasing beauty products, using a popular store and a specific product line to create a visually appealing and aspirational "happy moment."

The video shows a person entering a dm store and browsing the beauty products, specifically focusing on the "inaobyessence" line. They pick out several items and place them in their shopping cart, implying that these purchases bring them happiness.

dm: it is a retail store where the video takes place. Removing it would change the setting of the video. essence cosmetics: it is a brand of beauty products. The video shows products from this brand being selected and placed in a shopping cart. Removing it would change the focus of the video. inaobyessence: it is a specific product line or collaboration from essence cosmetics, as indicated by the caption and hashtags. The video shows products from this line being selected and placed in a shopping cart. Removing it would change the focus of the video.