IT'S NOT GOOD.

@cluffparfum

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SoundTikTok sound · original sound - cluffparfum

Promoted product

Essential Parfums Bois Imperial

Why it worked

The video works by leveraging the popular "blind buy" trend in fragrance communities, where creators purchase scents without prior knowledge and share their honest reactions. The creator's initial disappointment and detailed, relatable description of the scent as a "dryer sheet" likely resonated with viewers who have had similar experiences with fragrances.

Summary

The creator unboxes and reviews Bois Imperial by Essential Parfums, which they purchased for $95 from Facebook. Despite initial pleasant packaging, they find the fragrance to be basic and disappointing, comparing it to a "citrusy, woody dryer sheet" and stating it doesn't fit their scent profile.

Structure

1Introduction and purchase context
2Unboxing and initial impressions of packaging
3Revealing the fragrance and creator's lack of knowledge about it
4Testing the fragrance and initial scent description

Original caption

Bois Imperial did not live up to the hype #fragrance #essentialparfums #boisimperial #perfume

More from @cluffparfum

Product placement

Essential Parfums Bois Imperial (acts: the fragrance is unboxed, presented, and reviewed by the creator; removing it would change the video's focus) Facebook (appears: mentioned as the platform where the item was purchased; removing it would not change the video's focus)

On-screen text

IT'S NOT GOOD. IT'S NOT BAD. IT'S JUST. IT'S NOT GOOD. IT'S NOT BAD. IT'S JUST. THAT'S AN L BLIND BUY GOT ANOTHER ONE FROM FACEBOOK SPENT $95 ON THIS ONE WITH THE PACKAGING I'M SHOCKED. I WAS GONNA GET A. JUST A BOTTLE. BOIS IMPERIAL BY QUENTIN BISCH. I HAVE NO FRAGRANCE SMELLS LIKE. I HAVE NO IDEA WHAT THE NOTES ARE, BUT I'M HOPING IT'S GONNA BE GOOD. IT'S NOT BAD. IT'S NOT BAD. IT'S NOT A KNOW WHAT THAT THAT'S LIKE A. IT'S A NICE BOTTLE, NICE AND CLEAN. NO MAGNETIC CAP? NEGATIVE. I DON'T KNOW THE NOTES. I DON'T KNOW WHAT IT'S SUPPOSED TO SMELL LIKE. I'VE JUST SEEN IT'S BEEN GLAZED, AND I WANTED TO GET MY WELL, THAT'S A NICE ATOMIZER, THOUGH. HMM. WELL, THAT'S A VERY NICE. FRAGRANCE. IT'S NOT BAD. IT'S NOT BAD. IT'S NOT A KNOW WHAT THAT THAT'S LIKE A. DRYER SHEET TO ME. A LITTLE BIT OF A CITRUSY, WOODY DRYER SHEET. IT'S NOT BAD. IT'S JUST, UH. IT'S A LOT. LOT OF MONEY THAT'S UNFORTUNATE. I'M NOT MAD AT IT. IT'S GOOD. IT'S A GOOD, FRESH, FRESH, CLEAN SMELL. SOMETHING KINDA LIKE OUT THE SHOWER. PRETTY BASIC, THOUGH, THAT MIGHT BE THE. THAT MIGHT ACTUALLY MOST BASIC FRAGRANCE IN MY ENTIRE COLLECTION NOW IF I'M TRYING TO CONVINCE MYSELF AT THIS POINT, IT'S. I JUST DON'T THINK IT'S MY. SCENT PROFILE. THAT SUCKS. THAT'S A DISAPPOINTMENT. JUST BRAGGING TODAY TOO BUYS WERE REALLY GOOD. THIS ONE DOESN'T DO IT FOR ME. IT'S AN L

Transcript

It's not good. It's not bad. It's just. It's not good. It's not bad. It's just. That's an L. Blind buy. Got another one from Facebook. Spent $95 on this one. With the packaging? I'm shocked. I was gonna get a. Just a bottle. Bois Imperial by Quentin Bisch. I have no fragrance smells like. I have no idea what the notes are, but I'm hoping it's gonna be good. It's not bad. It's not bad. It's not a. Know what that. That's like a. It's a nice bottle, nice and clean. No magnetic cap? Negative. I don't know the notes. I don't know what it's supposed to smell like. I've just seen it's been glazed, and I wanted to get my. Well, that's a nice atomizer, though. Hmm. Well, that's a very nice. Fragrance. It's not bad. It's not bad. It's not a. Know what that. That's like a. Dryer sheet to me. A little bit of a citrusy, woody dryer sheet. It's not bad. It's just, uh. It's a lot. Lot of money. That's unfortunate. I'm not mad at it. It's good. It's a good, fresh, fresh, clean smell. Something kinda like out the shower. Pretty basic, though. That might be the. That might actually be the most basic fragrance in my entire collection now. If I'm trying to convince myself at this point, it's. I just don't think it's my. Scent profile. That sucks. That's a disappointment. I was just bragging today too. Buys were really good. This one doesn't do it for me. It's an L.