another day in the life

@marthahwin

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SoundTikTok sound · original sound - marthahwin

Promoted product

La Roche-Posay Anthelios UVMUNE 400 SPF50+

Discover Anthelios UVMune 400 Invisible Fluid SPF50+. Shop the best sunscreen for face offering ultimate protection against ultra long UVA rays for sensitive sk

2 videos2 creators

Why it worked

The video effectively integrates a product into a relatable "day in the life" vlog format, making the promotion feel organic and aspirational. The creator's consistent use and reminder to reapply the sunscreen subtly reinforces its importance and utility.

Summary

This video follows a woman's "day in the life" in London, highlighting her morning skincare routine with La Roche-Posay sunscreen, her commute and work in the office, lunch with a colleague, and reapplication of sunscreen in the afternoon. The video emphasizes the importance of sun protection throughout the day.

Structure

1Morning routine and commute
2Work in the office
3Lunch break

Original caption

ad A summer staple 🧡🧴 Whether in office or on holiday, the @La Roche-Posay Anthelios UVMUNE 400 SPF50+ has been my go-to this summer. A little reminder to reapply your SPF throughout the day, too. #Anthelios

More from @marthahwin

Product placement

La Roche-Posay Anthelios UVMune 400 Invisible Fluid SPF50+ (ACTS - used for skincare and sun protection, result is protected skin, creator states it's her go-to and reminds to reapply). Removing it would change the video's focus on skincare and sun protection. La Roche-Posay Anthelios UVMUNE 400 SPF50+ (ACTS - used for skincare and sun protection, result is protected skin, creator states it's her go-to and reminds to reapply). Removing it would change the video's focus on skincare and sun protection. La Roche-Posay Anthelios UVMUNE 400 (ACTS - used for skincare and sun protection, result is protected skin, creator states it's her go-to and reminds to reapply). Removing it would change the video's focus on skincare and sun protection. La Roche-Posay (APPEARS - part of the product name, but the product itself is the focus. Removing it would not change what happens in the video as the product name is still visible).

Call to action

re-apply your SPF throughout the day

On-screen text

another day in the life another summer work day in London 8:30 skincare & make-up I'm using La Roche Posay Anthelios UVMune 400 Invisible Fluid SPF50+ 8:40 protecting against premature signs of ageing at all cost 75% PLASTIC 9:00 - 13:00 work in the office 13:00 meet ex-colleague for lunch 13:30 back to the old stomping ground re-apply SPF50+ throughout the day 14:00 back to work