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99.8Talking HeadStory Open hookLifestyle
Hook
another day in the life
@marthahwin
152.9K followers · usually 15.4K views a post
Views
1.5M
Likes
17.2K
Comments
10
Shares
72
Why it worked
The video effectively integrates a product into a relatable "day in the life" vlog format, making the promotion feel organic and aspirational. The creator's consistent use and reminder to reapply the sunscreen subtly reinforces its importance and utility.
Summary
This video follows a woman's "day in the life" in London, highlighting her morning skincare routine with La Roche-Posay sunscreen, her commute and work in the office, lunch with a colleague, and reapplication of sunscreen in the afternoon. The video emphasizes the importance of sun protection throughout the day.
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Transcript, structure and on-screen text
5 beats and 21 lines of on-screen text — the parts you need to write your own version.
Original caption
ad A summer staple 🧡🧴 Whether in office or on holiday, the @La Roche-Posay Anthelios UVMUNE 400 SPF50+ has been my go-to this summer. A little reminder to reapply your SPF throughout the day, too. #Anthelios
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