pack with me for HAWAII

@meganbair

41.3K followers · usually 1.6K views a post

Views

33.1K

Likes

3.7K

Comments

30

Shares

104

SoundTikTok sound · Hawaiian Roller Coaster Ride

Promoted product

CALPAK Travel suitcase

Why it worked

The video taps into the aspirational desire for travel and vacation, specifically to a popular destination like Hawaii. The "pack with me" format is relatable and visually engaging, offering practical packing tips while showcasing a desirable product in a natural, non-intrusive way.

Summary

The creator shows a "pack with me" video for a Hawaii vacation, showcasing various outfits, shoes, bags, and toiletries being packed into a CALPAK suitcase. The video highlights the suitcase's capacity and the creator's excitement for the trip.

Structure

1Introduction and destination reveal
2Packing bikinis
3Packing night outfits
4Packing activewear
5Packing day time outfits

Original caption

my dream vacay is finally here🌺🌴🌈 this @CALPAK Travel Travel suitcase fits so much i luv her #packwithme #hawaii #vacation #travel #outfitinspo

More from @meganbair

Product placement

CALPAK Travel suitcase: it is used to pack clothes for a vacation. The suitcase is visible and being packed, so removing it would change what happens in the video. CALPAK Travel is an ACTS product.