dying my hair at home for the first time

@meganbair

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SoundTikTok sound · original sound - meganbair

Promoted product

Kristin Ess Signature Gloss

Why it worked

The video taps into the popular 'DIY beauty' trend and provides a satisfying before-and-after transformation. The creator's relatable approach to trying something new at home, combined with the clear demonstration of the product's effectiveness, likely resonated with viewers.

Summary

The creator documents their first time dyeing their hair at home using Kristin Ess Signature Gloss in the color 'Bittersweet'. They follow the instructions, apply the dye, set a timer, and then rinse and style their hair. The video concludes with a 'before and after' comparison, showing a darker, more uniform hair color that the creator is very happy with.

Structure

1Introduction and decision to dye hair at home
2Preparing hair by wetting it and changing shirt
3Mixing and applying the Kristin Ess hair dye
4Setting a timer and letting the dye process

Original caption

i used the kristen ess hair gloss in the color bittersweet🤎 i’m so obsessed with how this turned out!! @Kristin Ess Hair #hairdye #hairgloss #kristiness #hair #DIY

More from @meganbair

Product placement

Kristin Ess Signature Gloss (hair dye) ACTS - it is used to dye the creator's hair, and the result is shown. Removing it would change the video's outcome. L'Oréal EverPure Moisture 21-in-1 Leave-In Conditioner (heat protectant and leave-in conditioner) ACTS - it is sprayed on the hair and helps with the styling process. Removing it would change the process. MacBook (laptop) APPEARS - it is used to display a timer, but its functionality beyond displaying the timer is not shown or used. Removing it would remove the timer display, but not change the core process. Kristin Ess Hair (brand) APPEARS - it is the brand of the hair dye. Removing it would not change what happens in the video.

On-screen text

dying my hair at home for the first time before after

Transcript

Today I decided on going to do a very impulsive thing and something I've never done before which is dye my hair at home. I haven't put any bleach on my hair in over a year and I've gotten it toned several times but the bleach still comes through. The first thing it says to do is wet your hair thoroughly. I have this little spray bottle but first I'm going to switch shirts really quick so I don't get anything on this one. I'm going to wet my hair thoroughly. Now my hair is wet. It says to mix bottles one and two. So I'm going to pour this into here. Now shake gently. It came with some gloves and I will be putting these on. I'm going to start by putting it on my hands and then I'm going to apply it to my hair. I'm going to apply it to the roots first. And then work it down. I almost forgot to add a very important part which is a timer for 12 minutes. You can leave this in anywhere from 10 to 20 minutes. I chose the shorter end because I heard that this can make your hair jet black. I'll be using the entire bottle. And now I just have to shampoo and condition like normal. It definitely looks way darker but I can't tell until it's fully dry. This is my favorite heat protectant and leave-in conditioner. I'm going to spray it all over my hair. And then I'm going to blow dry it. This is what my hair looks like fully blow-dried. I love it. This is the exact color I was looking for. It will lighten up over the next few washes. I think that this color suits me way better. My hair feels really soft after. This is what my hair looks like before and after. This will definitely not be my last time using this stuff.