#TylenolPartner

@brittany1wilson

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SoundTikTok sound · original sound - brittany1wilson

Promoted product

Tylenol

Discover how TYLENOL® pain relieving products & medicine can help you and your family feel better. Learn about symptoms, treatments, dosages and product info.

Why it worked

The video effectively combines a popular influencer with a relevant event, creating an engaging and informative promotion. It highlights the fun aspects of the pop-up while subtly integrating the product's benefit and purchase information.

Summary

A soccer player promotes the Tylenol Rapid Relief Zone pop-up event in NYC, a collaboration with Amazon. The video showcases the event's activities, including games and an Amazon Locker, and encourages viewers to attend and purchase Tylenol.

Structure

1Introduction to the NYC event and partnership
2Showcasing event activities (games, Amazon Locker)
3Highlighting Tylenol's benefit ('love the game without the pain')
4Encouraging attendance and purchase of Tylenol on Amazon

Original caption

#TylenolPartner Stop by the Amazon x TYLENOL® Rapid Relief Zone in NYC July 17–19 from 11 AM–7 PM at Manhattan West Plaza! Come check out the games, the Amazon Locker, and all the fun, then shop TYLENOL® on Amazon. @TYLENOL

More from @brittany1wilson

Product placement

Tylenol (pain reliever): ACTS - it is displayed on shelves, mentioned as a product to buy, and its purpose is described ("love the game without the pain"). Removing it would change the video's purpose. Amazon (e-commerce platform): ACTS - it is presented as a partner and a place to buy Tylenol. Removing it would change the video's context. Amazon Locker (package pickup service): APPEARS - it is shown as part of the event, but its function isn't demonstrated or relevant to the core promotion. Removing it would not change the video's core message.

Call to action

Stop by the Amazon x TYLENOL® Rapid Relief Zone in NYC July 17–19 from 11 AM–7 PM at Manhattan West Plaza! Come check out the games, the Amazon Locker, and all the fun, then shop TYLENOL® on Amazon.

On-screen text

#TylenolPartner If you're in NYC this week, don't miss this!! Amazon and TYLENOL® Presented by amazon Use product only as directed. TYLENOL I love the game without the pain. Rapid Relief Zone July 17th-19th 11am-7pm if you're in New York City Amazon x TYLENOL® CHAMPION July 17th-19th 11am-7pm Rapid Relief Zone pop-up to experience it for yourself TYLENOL® on Amazon Use product only as directed.

Transcript

If you're in NYC this week, don't miss this!! I was so excited when Amazon and TYLENOL® asked me to partner with them I love the game without the pain. we played games, the Amazon Locker, and explored everything they had set up. with TYLENOL® you can love the game without the pain July 17th-19th 11am-7pm if you're in New York City July 17th-19th 11am-7pm Rapid Relief Zone pop-up to experience it for yourself and you can buy TYLENOL® on Amazon.