Hook
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the hardest thing about starting your own company at least in my opinion is just the endurance you need to keep going I mean I've been running this brand now for about eight years I launched it like literally out of my college dorm room and just like showing up every day you know continuously getting turned down trying to raise money trying to get into stores trying to hire people you know running into issues every single week it's really hard so just like continuing to show up and not get get down and not get stressed or at least get stressed like not let the stress overtake you I would say is like the most important thing it's also the hardest thing is like continuing just to like persevere and push through all of that um it's definitely not for the faint of heart it's definitely not easy but I would say like the ones that win are the ones that understand that it's not gonna take two four years but like it could take seven nine twenty years so it takes a long time and I would say that's definitely like the hardest but also the most rewarding part about it as well