The video effectively leverages a popular grocery store's meal deal and loyalty program to offer significant savings, appealing to budget-conscious shoppers. The creator clearly explains the steps involved, making it easy for viewers to replicate the savings.
Summary
The creator highlights a Stop & Shop meal deal that offers five free items when purchasing two packs of chicken. The video details the included items: romaine lettuce, salad dressing, croutons, parmesan cheese, and ice cream. It also explains how to activate digital coupons through the Stop & Shop app and at the in-store savings station to maximize savings.
Structure
1Introduction to the Stop & Shop meal deal
2Showcasing the five free items included in the deal
3Explaining how to use the Stop & Shop app and activate offers
4Detailing the specific items needed for the meal deal
5Demonstrating the checkout process and final savings
6Highlighting the free ice cream offer and how to redeem it
Product placement
Stop & Shop: acts - is a grocery store where the meal deal is advertised and purchased. Removing it would change what happens in the video.
Bell & Evans: acts - chicken breasts/tenders are purchased as part of the meal deal. Removing it would change what happens in the video.
Stop & Shop: acts - chopped romaine lettuce is part of the meal deal. Removing it would change what happens in the video.
Taste of Inspirations: acts - parmesan cheese is part of the meal deal. Removing it would change what happens in the video.
Stop & Shop: acts - salad dressing is part of the meal deal. Removing it would change what happens in the video.
New York Bakery: acts - Texas Toast Croutons are part of the meal deal. Removing it would change what happens in the video.
Stop & Shop: acts - ice cream is offered as a free item with the meal deal. Removing it would change what happens in the video.
GO Rewards: acts - loyalty program used to activate offers and earn points. Removing it would change what happens in the video.
Call to action
Go to the savings station and activate digital coupons.
On-screen text
MEAL DEAL
5 FREE ITEMS!
Valid 7/17-7/23!
Transcript
We have a meal deal at Stop & Shop and this week we're buying these two packs of chicken, but we're gonna get five items completely free. This bag of romaine lettuce, one Stop & Shop dressing, a bag of Texas Toast croutons, parmesan cheese, and this huge thing of Stop & Shop ice cream. Let me show you how. As always, before you head inside, go in your Stop & Shop app, click on the rewards tab and then click on special offers. We have this offer this week for $2 off the meat department. You do need 50 gold points to activate it. So up there is where you're gonna see how many gold points you have. If you have 50 or more, you're gonna want to go ahead and activate this offer for $2 off the meat department. This week's meal deal is for a chicken Caesar salad. So you're gonna buy two packs of these Bell & Evans chicken breasts or tenders. And you're gonna get the other four items completely free. One bag of Stop & Shop chopped romaine lettuce, a Taste of Inspirations parmesan cheese, one Stop & Shop salad dressing, and New York Bakery Texas Toast croutons. And last, one Stop & Shop ice cream. Your cart is gonna look like this for the meal deal. Based on the two packs of chicken that I grabbed, I should pay about $18 to $20, but since we're using that $2 off the meat department offer, it'll bring my total down to $16 to $16.26. Which is still not bad. Let me know if you guys scored this deal and just make sure you pay attention that all your stuff comes off. My ice cream did not come off free, but the cashier did manually make it free for me. I don't know if it's because it said selected varieties and I didn't realize that and I should have paid attention that all your stuff comes off. I should have paid about $16, but I paid $18.26, which is still not bad. Let me know if you guys scored this deal and just make sure you pay attention. Stop & Shop is also offering a free 1.5 quart of Stop & Shop ice cream when you check in at the in-store savings station. So this is what you're gonna want to look for. They're usually at the entrance of the store and you're gonna want to either scan your Stop & Shop card or enter your phone number. Once you do that, it's gonna add this free ice cream coupon to your account. There's no coupon that you have to clip and it will be free at the register. There's so many flavors to choose from. The offer says for selected varieties, doesn't tell you which ones are qualifying. So just make sure that when you get to the register, your ice cream comes out free. I picked vanilla flavor, but I don't know if it's because it said selected varieties and I didn't realize that and I should have paid attention that all your stuff comes off. I should have paid about $16, but I paid $18.26, which is still not bad. Let me know if you guys scored this deal and just make sure you pay attention.
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