If you have not gotten your free cold brew from Stop & Shop, what are you doing?

@jmdf429

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SoundTikTok sound · original sound - jmdf429

Promoted product

Stop & Shop

Stop & Shop Curbside Powered by Instacart

3 videos2 creators

Why it worked

The video provides high-value, actionable information about a freebie, which naturally encourages viewers to save and share the content.

Summary

The creator informs viewers that Stop & Shop is giving away free bottles of cold brew coffee for National Coffee Day. She explains the simple process of entering a phone number at the store's kiosk to claim the offer.

Structure

1Hook about free coffee
2Explain the National Coffee Day promotion
3Step-by-step instructions for the kiosk
4Confirm the product is free

Product placement

(a) Stop & Shop: The creator explains how to use their kiosk to get a free product. This is the central action of the video. Removing it would make the video impossible. (b) Cold Brew Coffee: The product being given away. It appears throughout the video.

Original caption

FREE coffee at stop and shop! #coffee #coldbrew #shopping #free #stopandshop

More from @jmdf429

Call to action

Go to the kiosk and put your phone number in.

On-screen text

FREE COLD BREW COFFEE

Transcript

If you have not gotten your free cold brew from Stop & Shop, what are you doing? For National Coffee Day, they are giving away a bottle of their cold brew. They have tons of different flavors. When you walk in, you are going to go ahead and put your phone number in on that kiosk, and it is going to automatically get added to your account. You pick out your cold brew and it is going to be 100% free. Thank you later.

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