Why it worked
The video effectively leverages the creator's expertise as an esthetician to provide trustworthy recommendations for affordable skincare. The use of popular and visually appealing brands, combined with clear explanations of product benefits, likely resonated with a broad audience seeking budget-friendly skincare solutions.
Summary
The creator, an esthetician, shares her favorite affordable skincare products from brands like Naturium, Bubble Skincare, BYOMA, and Cocokind. She highlights specific products such as mists, cleansers, and serums, explaining their benefits for hydration, calming, and achieving glowing skin.