Why it worked
The video effectively targets a common pain point (dislike of SPF) and offers a solution with a visually appealing product demonstration. The creator's expertise as an esthetician adds credibility, and the emphasis on a 'glass skin' finish appeals to current beauty trends.
Summary
The creator introduces the Haruharu Wonder Calm Cloud SPF, highlighting its benefits for sensitive skin and its non-greasy, invisible finish. She demonstrates its application, emphasizing its ability to provide a glow without a white cast, making it suitable for daily use.