For my SPF haters…I swear you’ll love this one 👀

@skinwithhav

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SoundTikTok sound · original sound - skinwithhav

Promoted product

haruharu wonder Calm Cloud SPF

DailyMed - HARUHARU WONDER - CENTELLA CALM CLOUD SPF- avobenzone, homosalate, octisalate, octocrylene cream

2 videos2 creators

Why it worked

The video effectively targets a common pain point (dislike of SPF) and offers a solution with a visually appealing product demonstration. The creator's expertise as an esthetician adds credibility, and the emphasis on a 'glass skin' finish appeals to current beauty trends.

Summary

The creator introduces the Haruharu Wonder Calm Cloud SPF, highlighting its benefits for sensitive skin and its non-greasy, invisible finish. She demonstrates its application, emphasizing its ability to provide a glow without a white cast, making it suitable for daily use.

Structure

1Introduction of SPF haters
2Demonstration of SPF on one side of the face
3Application of Haruharu Wonder SPF
4

Original caption

For my SPF haters…I swear you’ll love this one 👀@haruharu wonder #sunscreen #haruharupartner #calmcloud #haruharuwonder #livewithwonderdaybyday

More from @skinwithhav

Product placement

Haruharu Wonder Calm Cloud SPF: acts - it is applied to the face as sunscreen, and the creator describes its benefits. Removing it would change the video's purpose. Haruharu Wonder: appears - it is the brand name on the product being used. Removing it would not change what happens in the video.

On-screen text

A new FAV spf !!! 👀

Transcript

For my SPF haters…I swear you’ll love this one 👀 This side of my face has SPF. This side does not. Literally glass skin. This is the Haruharu Wonder Centella Calm Cloud SPF. Especially for those who hate wearing SPF. This is perfect for every single day. Like, wait, there's no white cast and it's not greasy at all. Gives you the perfect glow, but it's not too greasy. It's special because it's built with Centella, hyaluronic, ceramides. It's really, really gentle, really good for the barrier, for sensitive skin. Look how nicely that blended. Invisible finish. So so breathable. Centella Asiatica is one of my favorite ingredients as an esthetician and it's so sensitive skin friendly. Just really, really calming. It'll be your new summer SPF essential. And it's on Amazon.