@icecpa — 17x breakout

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The reality of an office job as a CPA

@icecpa

18.3K followers · usually 1.9K views a post

Views

32.7K

Likes

2.9K

Comments

101

Why it worked

The video provides a relatable "day in the life" narrative that appeals to viewers interested in career, lifestyle, and personal well-being. The use of on-screen text with timestamps and relatable captions creates an engaging and easy-to-follow story that resonates with a broad audience.

Summary

This video follows a CPA through her day, starting with her commute and a coffee break, then moving to her work at the office, a pilates class, and finally an evening of golf. The video highlights her work-life balance and personal activities.

Structure

1Morning routine and commute
2Work at the office
3Pilates class and energy boost
4Lunch break
5Afternoon work
6Evening hobbies (golf)

Product placement

Starbucks coffee, energy drink, Pilates studio, golf course

On-screen text

The reality of an office job as a CPA $143k salary 8:50am Arrive at office 8:59am A little treat for myself 8:59am Because our happiness is KEY 8:59am Time to work on my professional goals 8:59am Loving this slow season 12:01pm Time to take care of my body 12:02pm 12:03pm Back to doing Pilates 5x a week 12:03pm Not without a little energy boost 12:04pm Been feeling so good lately 12:10pm And it's clear as to why... 1:05pm Gor crushed but feeling... 1:05pm AAAmazing 1:30pm Eating leftovers from office lunch 1:30pm Can't go wrong with spam musubi 1:35pm Mostly building new AI tools 1:50pm Mostly building new AI tools 5:50pm Time to go enjoy other parts of life 6:05pm No plans on problems 6:07pm Hooray for the summer weekend 6:07pm Time to work on my hobbies 7:45pm Love that we share the love for sport 8:05pm & that's a wrap for an awesome Friday!

Original caption

An angel told me you were still interested in my day in the life videos and it made me so touched that anyone would care about my boring life. You have no idea. I’ve been an absolute rut of not knowing what to post and what direction to take this page. Still trying to figure it out. But while I do, I’ll keep sharing days like this one. The unfiltered, nothing-special, real-life stuff. Because maybe that’s what we all relate to anyway. So thank you for sticking around and reminding me today that we don’t have to have it all figured out to keep showing up and working towards what we want. Much love, Ice.