work

@lexileap

53.2K followers · usually 12.3K views a post

Views

51.0K

Likes

8.7K

Comments

87

Shares

113

SoundTikTok sound · original sound - lexileap

Promoted product

elf SKIN

Shop e.l.f. SKIN for premium skincare products at a budget-friendly price. Affordable, cruelty-free beauty at drugstore prices. Buy now!

2 videos

Why it worked

The video provides a relatable and aspirational "day in the life" vlog, showcasing a creator's work routine in an engaging way. The use of on-screen text to mark time stamps and activities creates a clear narrative structure, while the inclusion of product testing and event attendance adds elements of interest and potential aspiration for viewers.

Summary

This video follows a creator through a typical workday, starting with a morning workout and coffee, followed by commuting to the office. The day involves various work-related activities such as checking emails, attending agency calls, creative briefings, and reviewing social media sentiment. The creator also engages in partner outreach, tests new products, and attends an evening event. The video highlights a blend of work tasks and personal routines throughout the day.

Structure

1Morning routine and commute
2Office work and calls
3Lunch break

Original caption

work diml 🌟 no trending audio no problem amirite 😮‍💨🤘 #Vlog #diml #elfemployed #workvlog

More from @lexileap

Product placement

elf skin: ACTS - it is a brand of makeup that the creator is shown testing and packaging for partners. Removing it would change what happens in the video. Erewhon: APPEARS - it is a store where the creator buys coffee. Removing it would not change what happens in the video. True Food Kitchen: APPEARS - it is a restaurant where the creator gets lunch. Removing it would not change what happens in the video. Cotton On: ACTS - it is a brand that the creator attends an event for and is shown packaging products from. Removing it would change what happens in the video.

On-screen text

work day in my life without a trending audio 7:00 am sculpt class 8:07 am coffee time. 8:11 am commute home 8:45 am outfit change 8:50 am commute to work 9:10 am arrive at office 9:17 am catch up on emails 11:02 am agency call 11:30 am another call 12:00 pm creative briefing 12:17 pm paid media call 12:30 pm social x community vlog 1:07 pm team intros 1:13 pm coffee part two 1:20 pm writing launch recaps 1:46 pm reviewing sentiment 2:00 pm pr agency call 2:35 pm lunch 3:05 pm another call 3:47 pm partner sendout 4:00 pm testing new product 4:56 pm wrapping up 5:19 pm heading out 6:34 pm en route to event 6:50 pm walk chai 8:43 pm cotton on event