@lexileap — 4x breakout

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work

@lexileap

53.2K followers · usually 12.3K views a post

Views

51.0K

Likes

8.7K

Comments

113

Promoted product

elf skin

Why it worked

The video provides a relatable and aspirational "day in the life" vlog, showcasing a creator's work routine in an engaging way. The use of on-screen text to mark time stamps and activities creates a clear narrative structure, while the inclusion of product testing and event attendance adds elements of interest and potential aspiration for viewers.

Summary

This video follows a creator through a typical workday, starting with a morning workout and coffee, followed by commuting to the office. The day involves various work-related activities such as checking emails, attending agency calls, creative briefings, and reviewing social media sentiment. The creator also engages in partner outreach, tests new products, and attends an evening event. The video highlights a blend of work tasks and personal routines throughout the day.

Structure

1Morning routine and commute
2Office work and calls
3Lunch break
4Afternoon work and partner outreach
5Evening event and dog walk
6End of day

Product placement

elf skin: ACTS - it is a brand of makeup that the creator is shown testing and packaging for partners. Removing it would change what happens in the video. Erewhon: APPEARS - it is a store where the creator buys coffee. Removing it would not change what happens in the video. True Food Kitchen: APPEARS - it is a restaurant where the creator gets lunch. Removing it would not change what happens in the video. Cotton On: ACTS - it is a brand that the creator attends an event for and is shown packaging products from. Removing it would change what happens in the video.