We've been keeping a secret...

@hannahandregal

5.0M followers · usually 29.4K views a post

Views

440.3K

Likes

24.8K

Comments

768

Shares

60

SoundTikTok sound · No Tellin'

View velocity

+36.8K views over 32.4d · ~1.1K/day · 16 observations

Why it worked

The video leverages curiosity and engagement by teasing a secret announcement and prompting viewer interaction through comments, creating anticipation for future content.

Summary

A couple excitedly announces they have been keeping a secret and will reveal it tomorrow. They hint that there is a clue within the video and encourage viewers to guess in the comments.

Structure

1Announce a secret
2Tease the reveal date
3Hint at a clue in the video
4Call for guesses in comments

Call to action

Comment your guess!!

On-screen text

We've been keeping a secret... and we're telling you what it is tomorrow... (There's a hint in this video 👀) Guess in the comments what you think it could be!!

Original caption

We've been keeping a secret... and tomorrow you'll finally know 🙈 There's a hint in this video do 👀 Comment your guess!! #hannahandregal #couple #Relationship #surprise #announcement