now that we're married we're excited to announce....

@tuckintoronto

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SoundTikTok sound · original sound - tuckintoronto

Promoted product

Letterbox Doughnuts

Custom lettered doughnuts for every occasion. Birthdays, anniversaries and every celebration in between, we can make it happen! Delivering across the Greater Toronto Area.

Why it worked

The video uses a popular trend of "surprise" announcements with custom food items, combined with a relatable and humorous message about a common question newlyweds face. The visual reveal of the donuts is engaging and shareable.

Summary

A newly married couple reveals a custom box of donuts that spell out "Don't ask when we're having kids." The video shows the couple opening the box to reveal the message, which is a playful announcement about their decision regarding children.

Structure

1Couple appears, hints at an announcement
2Box of donuts is presented
3Box is opened to reveal message
4Message spells out "Don't ask when we're having kids"

Original caption

exciting announcement 🤫 @Letterbox Doughnuts #married #donuts #wedding #Foodie #surprise

More from @tuckintoronto

Product placement

Letterbox Doughnuts: ACTS - makes custom decorated donuts that spell out messages. Removing it would change the video's reveal. It is the subject of the video.