Should we move to another state?

@hannahandregal

5.0M followers · usually 31.0K views a post

Views

428.2K

Likes

49.4K

Comments

748

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SoundTikTok sound · original sound - noy_tawil1

Promoted product

Hannah and Regal's move to Florida

Why it worked

The video taps into a common life decision (moving states) and uses relatable visuals of packing and travel, culminating in a positive reveal that resonates with viewers seeking aspirational content.

Summary

A couple debates moving to another state and then shows themselves packing, traveling by plane, and arriving at a new home. The video concludes with them happily announcing they have moved to Florida.

Structure

1Questioning a move to another state
2Packing boxes
3Traveling by plane
4Arriving at a new home
5Announcing the move to Florida

Product placement

UNITS: This is a moving and storage company. It ACTS as the service used to transport the couple's belongings. Removing it would change the narrative of their move. The logo appears on the side of the moving truck.

Original caption

Ahhhh can’t believe we actually did this!! We are excited for this next chapter for our family, and we are so excited to make so many memories with our kids in our new home!! ☀️🏝️ I share the whole story on why we decided to move here on my substack! You can find it at the link in our bio! #hannahandregal #couple #Relationship #moving #florida