Why it worked
The video likely performed well due to its focus on a popular makeup trend ('no foundation, no mascara') and the use of recognizable, high-end beauty brands. The creator's skillful application and the aesthetically pleasing final look would also contribute to its appeal.
Summary
The video shows a makeup tutorial focusing on a "no foundation, no mascara" look for summer. The creator applies concealer, contour, blush, powder, and lip products using various tools and brushes. The final look is a natural, radiant makeup application.