And that gorgeous beautiful girl with the bob who started the whole bob trend, everyone knows who I'm on about.

The video works because it taps into a relatable, polarizing cultural observation about internet behavior and parasocial relationships, encouraging high engagement through comments and shares.

The creator rants about how the internet unfairly turns on content creators who are successful with a specific trend. She argues that if a video is getting millions of views, it is because the audience is engaging with it, not because the creator is doing too much.