The only glue I'll use for squishy surgery

@themotherofmayhem

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SoundTikTok sound · original sound - themotherofmayhem

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+470.4K views over 25.5d · ~18.5K/day · 12 observations

Promoted product

NeeDoh

Explore NeeDoh stress balls and fidget toys, including Nice Cube, Gumdrop, Niceberg, character shapes, colors, and seasonal styles.

51 videos26 creators

Why it worked

The video taps into the 'squish mom' community by addressing a common problem (damaged squishies) with a specific, useful solution. The creator's personal endorsement and demonstration of the product's benefits, particularly its precision and flexibility, make it relatable and trustworthy.

Summary

The creator demonstrates a new glue, Needoh, which they use to repair a damaged squishy toy. They highlight the glue's fine tip and flexible, non-crunchy drying properties, stating it's easier to control than other glues.

Structure

1Introduction to a damaged squishy toy
2Introducing Needoh glue as the solution
3Demonstrating the glue's fine tip and application
4

Original caption

Game changer for sure #squishy #MomsofTikTok #needoh #iamasurgeon #IGotItFromTikTok

More from @themotherofmayhem

Product placement

Needoh (acts): a brand of glue used for repairing squishy toys. Removing it would change what happens in the video.

On-screen text

The only glue I'll use for squishy surgery

Transcript

squishy yesterday. There was a casualty on one of the brains. That actually gives me the perfect opportunity to show you guys this new glue that I found. I like this glue because it has the little needle point, so it's a lot easier to control where your glue is going. A lot of other glues dry crunchy. Not only does it dry more flexible than some of the other glues, but it's just so much easier to control where the glue is going. I've used this glue a few times now, so I trust it. Anyone who has had to perform squishy surgery. I've used this glue a few times now, so I trust it. Anyone who has had to perform squishy surgery. I've got it glued shut. I'm gonna let it dry and then I'll show you guys the squish test afterwards. I've used this glue a few times now, so I trust it. Anyone who has had to perform squishy surgery.